As originally published by PRNEWS

A generation ago, car shows provided entertainment on weekend afternoons. Owners of Ford Model Ts and Pontiac GTOs drove to parks or village downtown areas, allowing onlookers to gawk at former automotive brilliance.

Recently, in Princeton, N.J., a new type of car show surfaced. In partnership with NRG Energy, Sustainable Princeton celebrated eCommuter Fest, showcasing the latest carbon-free commuter technology. Activities included electric vehicle (EV) test drives from Toyota, Ford, Tesla, Zero Motorcycles and Polestar, as well as a local EV and eBike owner show.

A recent PRNEWS article highlighted how the automotive industry is hitting a tipping point on EVs and how the rise in consumer interest has catalyzed the need for greater promotion of EVs and adjacent industries. It mentions that Red Havas recently unveiled Red Impact, our offering that gives clients greater access to expertise in purpose and ESG. And it quotes our EVP Lesley Sillaman.

“Clear and effective communication around EVs, chargers and related infrastructure [is vital] as we facilitate this monumental transition,” said Lesley.

Read the article in its entirety here.