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New HAVAS Red white paper: “The State of the Influencer in 2024: A Client’s Perspective”
Today HAVAS Red released our inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper.
To understand how influencer marketing is evolving, HAVAS Red surveyed clients across 10 markets — Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These clients spanned a range of industries and sectors, from health and wellness, technology, and food and beverage to automotive, manufacturing, and tourism and travel. Clients shared their experience, what works and what doesn’t, how to drive the best outcomes and where they believe influencer marketing is heading.