Merged Media Agency Will Manage Global Communications for Leader in Tech Protection, Support, Repair and Renewal
NEW YORK, October 20, 2021—Red Havas, the global Merged Media agency micronetwork, is now the public relations agency of record for tech protection and support leader Likewize (formerly Brightstar). Red Havas was instrumental in building the communications strategy around Likewize’s recent transformative rebrand and will continue to support its global communications effort.
“We live at a time when we rely on our devices more than ever, and even the slightest disruption causes us to be uneasy, said James Wright, Global CEO, Red Havas, who also serves as Global Chair of the Havas PR Global Collective. “As communicators and storytellers, we couldn’t be more excited to work with an organization that is dedicated to keeping us all connected.”
Red Havas is deploying Likewize’s cohesive global communications and PR strategy across the company’s key markets of North America, EMEA, and Australia/New Zealand. More specifically, Red Havas will elevate visibility of the new Likewize brand through integrated earned media, thought leadership and executive visibility campaigns.
“This is a particularly critical time for the company,” Wright continues, “and we recognize the importance of a clear, conscious, and captivating communications strategy elevating Likewize’s leadership position.”
“When we began the rebrand process at Brightstar, we recognized the importance of collaborating with a dynamic, agile, and global communications partner to clearly convey our organization’s radical transformation,” explains Likewize CMO, Jeremy Dale. “We are committed to advancing the world by resolving people’s technology problems painlessly and efficiently. Red Havas understood this sentiment and we look forward to working with them as we shift the public’s perception of Likewize from device distributor to the leader in tech protection and support that we are today.”
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About Red Havas
Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. The Red Havas strategic “Merged Media” model brings together traditional and digital publishing, content, social media, and data within a single infrastructure. For further information, please visit: www.havasred.com.
About Likewize
When your tech goes wrong, Likewize makes it right. Likewize offers the most comprehensive protection against any technology disruption. Whether a device is lost, stolen, damaged, malfunctioning, in need of an upgrade or the user does not know how to do something, Likewize provides the solution. Trusted by the world’s largest brands, telcos, and banks, to look after approximately a billion of their customers. We operate in over 30 countries, resolving 250 million problems each year across insurance, warranty, repairs, trade-ins, recycling, and premium tech support. For more information, please visit: www.likewize.com.
Media Contact
Shane Blackburn
Mobile: 917-710-8393