HAVAS Red today announced the launch of EchoWeave, a new global specialization designed to help brands master generative engine optimization (GEO) and secure visibility, credibilityand influence across AI-driven discovery.
Spearheaded by HAVAS Red teams in Australia and the U.K. and powered by HAVAS’ proprietary Brand Insights AI intelligence platform, EchoWeave gives communicators and marketers advanced capabilities to understand, measure and elevate brand visibility as AI becomes the primary gateway for how people search, compare and decide.
“Generative AI is reshaping how people search, compare and make decisions, and no brand can afford to leave its visibility up to algorithms. With EchoWeave, we are giving clients the ability to understand and strengthen how AI systems present their brand. This marks a fundamental evolution in how earned influence is built.” —James Wright, Global CEO, HAVAS Red
Now that Google Search is AI-powered and generative chatbots such as ChatGPT and Microsoft Copilot increasingly double as search engines, EchoWeave enables brands to take control of how they appear and are interpreted within these environments.
Integrating seamlessly across HAVAS Red’s PR, social, influencer and experiential capabilities, EchoWeave reengineers communications for a world where discovery is mediated by both machines and humans.
EchoWeave delivers:
For more information about EchoWeave, contact Courtney Myers at [email protected].
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