HAVAS Red today announced that Adeena Fried has joined the agency as Executive Vice President of Health & Wellness, leading the firm’s pharma and health practice from its New York office. Fried brings more than 20 years of award-winning communications experience in healthcare and wellness.
She has built a career driving strategic campaigns across FDA approvals, physician influencer programs, and consumer health launches. She previously led healthcare teams at EvolveMKD and Lippe Taylor, and was named 2024 PR Professional of the Year by Bulldog Reporter. Known for her empathetic, hands-on client approach, Fried has consistently delivered innovative strategies and measurable results.
“I am thrilled to join HAVAS Red and lead its pharma and health business,” said Fried. “This nimble, creative and fast-moving team—powered by HAVAS’ global network, cutting-edge AI and data capabilities, and boundary-pushing innovation—sets the bar for what integrated communications can achieve. I look forward to building on that momentum and delivering transformative outcomes for our clients.”
Dara Busch, CEO of HAVAS PR North America, added: “Adeena is a proven leader in healthcare communications, with a rare combination of strategic vision and strategic client partnership. Her track record of innovation and award-winning results makes her the perfect fit to lead our pharma and health practice as we continue to expand our impact in this critical sector.”
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