HAVAS Red has been named a finalist in two leading industry award programs for “Opill + Chillhouse: Nailing an Experiential PR Campaign,” our culture-forward collaboration that brought reproductive health into the world of beauty and self-care.
The campaign is a finalist in the Event/Experiential category of Ragan’s 2026 Zenith Awards and for Best Strategic Collaboration in the 2026 BeautyMatter Awards.
To build familiarity with Opill®, America’s first FDA-approved over-the-counter daily birth control pill, HAVAS Red partnered with Chillhouse to show that reproductive autonomy deserves a place in everyday self-care conversations. The integrated campaign included limited-edition Opill x Chillhouse press-on nails, influencer content and a takeover of Chillhouse’s New York City flagship featuring complimentary manicures, trusted reproductive health education and playful brand experiences.
The campaign generated 37.6 million social views, reached a total audience of more than 160 million and drove a 250% increase in Opill-related social conversation. The limited-edition nail sets sold out on launch day, and Chillhouse called the activation its most successful brand collaboration to date.
The latest recognition follows an honorable mention in the Best Integrated Experiential PR Campaign category of the PRNEWS + Chief Marketer Experiential & Event PR Awards.
Congratulations to our Opill client partners and the entire team behind a campaign that made reproductive health education feel approachable, empowering—and undeniably chill.
Want to learn more about the strategy behind the campaign? Read our Red Hot Take on what two award wins taught us about meeting Gen Z where they live.
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