Originally published on Odwyerpr.com
As the marketing landscape continues to evolve, Dara Busch, CEO of North America for Havas PR, emphasizes the transformative impact of resources and scale in today’s agency environment. In a conversation with Doug Simon, CEO of D S Simon Media, on the “PR’s Top Pros Talk” podcast, Dara shared insights on the benefits of being part of a larger holding company, where clients can now access “a village” of expertise.
Doug begins the discussion by asking Dara what excites her most about her new position. “The most exciting part about me coming over to Havas is the resource,” she explains, “I have yearned for so long to have other agencies to tap into, other countries. I think clients right now are looking for so much more than a single agency has to offer.”
One of the core benefits Dara highlights is how being part of a large holding company enhances flexibility and client responsiveness. She notes that with Havas’s internal resources, clients can quickly adapt their strategies without the limitations of single-service offerings. “If a client wants to shift focus very quickly and seamlessly, we can do that because it’s all internal,” she says, underscoring the company’s ability to pivot with ease.
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