Cup of Corporate Comms: A Look at What Percolated in January

Below are key themes that dominated corporate communications news in January 2025. From DEI at a crossroads to shifting climate priorities and geopolitical and social changes, we cover it all. You can download a PDF of this month’s edition here.  Geopolitical shifts demand a polycrisis-ready approach.   As outlined in Havas Red’s Red Sky Predictions 2025, today’s business environment remains complex, requiring […]

HAVAS Red Wins PRSA Pittsburgh Award for MilliporeSigma Work; Ian Ponitz Wins Rising Star Award

The agency took home a Renaissance Award in Media Relations for our work with MilliporeSigma to promote its Curiosity Cube  HAVAS Red Account Supervisor Ian Ponitz was named a Rising Star Award  The Pittsburgh Chapter of the Public Relations Society of America (PRSA) recently hosted its 2025 Renaissance Awards, honoring local organizations, agencies, businesses and communicators in […]

Cup of Corporate Comms: A Look at What Percolated in December

Below are key themes that dominated corporate communications news in December 2024. These insights feel especially timely as we reflect on the year in HAVAS Red’s 2024 Word of the Year and look ahead to the trends and priorities we believe will shape 2025, explored in our recently released Red Sky Predictions 2025. You can download a PDF of […]

CUP OF CORPORATE COMMS: A LOOK AT WHAT PERCOLATED IN NOVEMBER

Below are key themes that dominated corporate communications news in November 2024. These insights feel especially timely as we reflect on the year in HAVAS Red’s 2024 Word of the Year and look ahead to the trends and priorities shaping next year, explored in our newly released Red Sky Predictions 2025. You can download a PDF of this […]

2024 WORD OF THE YEAR

2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery […]

HAVAS RED RELEASES RED SKY PREDICTIONS 2025

New York, December 2, 2024 — HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork of the HAVAS Group, today unveiled its Red Sky Predictions 2025, an annual report designed to help communicators navigate an ever-changing world with purpose, authenticity and impact. The report highlights nine key trends shaping the coming year, offering insights and strategies for […]

HAVAS PR NORTH AMERICA CEO DARA BUSCH SPEAKS AT PROVOKE GLOBAL SUMMIT ABOUT GETTING READY FOR THE THIRSTY 30s

Speaking at PRovoke Media’s Global Summit in Washington this week, panelists discussed the opportunities brands have to build lasting connections with consumers as widespread angst gives way to more openness. Originally published on ProvokeMedia.com WASHINGTON — With consumers starting to shed angst for positivity, communicators have new opportunities to connect with audiences who are increasingly […]

PROVOKE NAMES HAVAS RED GLOBAL MIDSIZE AGENCY OF THE YEAR

Last night, HAVAS Red took home PRovoke Media’s Global SABRE award for Global Midsize Consultancy of the Year. From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at a PRovokeGlobal award ceremony at The Hotel Washington in Washington, D.C. Linda Descano and […]

NEW HAVAS RED WHITE PAPER EXPLORES HOW BRANDS CAN TURN PURPOSE INTO IMPACT

As the business landscape continues to shift, the conversation around corporate purpose has evolved beyond lofty ideals and into actionable commitments. Brands today face growing pressure not only to define their purpose but also to demonstrate meaningful, tangible results. In the face of increased scrutiny, it’s no longer enough to simply state your values — […]

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER

Below are key themes that dominated corporate communications news in September 2024.   Brands must stay culturally relevant in a fast-evolving marketplace. The rapid evolution of consumer expectations is reshaping the way brands manage their identities, particularly in an era where staying culturally relevant is crucial to maintaining trust and loyalty. According to a study […]

10 THINGS I HATE ABOUT THE AP STYLEBOOK

Originally published on PRDaily.com By Orsi Korman, Account Director, Content Ah, the AP Stylebook: The holy grail for writers and the bane of many an editor’s existence. While it’s a widely used guide for ensuring clarity and consistency in writing, it’s not without its quirks and contradictions that can drive even the most seasoned communicator up […]

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST

Below are key themes that dominated corporate communications news in August 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms.    Polarized conversations—and the need to handle them—are on the rise at work.  Polarized conversations at work are increasingly mirroring the division seen in society, […]

Red Hot Social Headlines: 08.20.24

by Lara Graulich, Content Manager This week we cover Instagram’s expansion to 20 frames per carousel, TikTok’s DM experience updates, Meta’s new deal with UMG and Elon Musk’s increasingly rocky relationship with the EU and what that means for X in the region. Instagram Expands Carousels to 20 Frames   Instagram carousels are getting bigger, […]

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY

Some key themes dominated corporate communications news in July 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms. STABILIZING COMMUNICATIONS MATTER, TOO. In the rush to perfect change and transformation communications, the vital task of fostering stability and reducing anxiety is often neglected. In this […]

LINDA DESCANO, CFA, ELEVATED TO GLOBAL CHIEF INTEGRATION & MARKETING OFFICER AT HAVAS RED

NEW APPOINTMENT TO STRATEGICALLY SUPPORT OPERATIONS ACROSS THE AGENCY’S GROWING GLOBAL FOOTPRINT NEW YORK — Today, HAVAS Red Group, the global merged media agency micronetwork within the HAVAS PR Network, announced the elevation of EVP Linda Descano, CFA®, to the role of Global Chief Integration & Marketing Officer. The newly created position will support the agency’s […]

Dara Busch Interviewed on “PR’s Top Pros Talk” Podcast

HAVAS PR North America’s newly appointed CEO Dara Busch recently spoke on the “PR’s Top Pros Talk” podcast with Doug Simon of D S Simon Media. She shared her excitement about her new role and the evolving public relations landscape. She also highlighted the growing demand for agencies to deliver a comprehensive multi-channel approach and emphasized the […]

HAVAS RED LAUNCHES INDUSTRY — A GLOBAL PRACTICE FOR B2B BUSINESSES AND BRANDS

NEW YORK, August 6, 2024 — HAVAS Red, the micronetwork of borderless merged media agencies, today announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.   To mark the launch of […]

Red Hot Social Headlines: 7.18.24

by Lara Graulich, Content Manager Welcome to another edition of Red Hot Social Headlines! 🌡️ Let’s dive in…  This week we cover X becoming the first very large online platform (VLOP) to face a preliminary finding of breaching the EU’s Digital Services Act (DSA); Elon Musk’s endorsement of Trump as misinformation spreads on X; Meta’s lifting of Trump’s […]

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JUNE

From brand stewardship in Cannes to “carewashing” to subdued pride during Pride Month to the “TikTokification” of internal comms, and manager burnout, these are the key themes that dominated corporate communications news in June 2024.  Brand stewardship in the spotlight in Cannes  The 2024 Cannes Lions International Festival of Creativity highlighted the delicate balance brands […]

DARA BUSCH NAMED CEO OF HAVAS PR NORTH AMERICA

HAVAS announced today the appointment of Dara Busch as CEO, HAVAS PR North America. Busch will oversee the strategic growth and vision of the network’s PR offering in North America, which includes HAVAS Formula, helmed by Tara Reid (PR) and Adrienne Cadena (HAVAS Street, experiential), and HAVAS Red U.S. Busch comes to HAVAS from independent […]

Rethinking The 21st Century PR Network: James Wright Speaks on PRovoke Media Podcast

In a recent discussion with Provoke Media CEO and Editor-in-Chief Arun Sudhaman, HAVAS Red CEO James Wright explored how our agency is rethinking the 21st century network agency model to better adapt and respond to client and talent trends. Wright discusses his work in terms of consolidating HAVAS Red’s disparate agency entities into a cohesive […]

Using More Visual Content in Communications, from Memos to Memes

by Orsi Korman, Account Director, Content Originally published on CommPro.biz It all started innocently enough with a mistyped “memebers” that sparked a deep dive into the realm of corporate communications and the role of fun, quirky visual elements in it. In today’s social media-driven world, memes, GIFs and emojis are practically the norm. We all have our […]

Cup of Corporate Comms: An Unfiltered Look at What Percolated in April

Below are key themes that dominated corporate communications news in April 2024. We’re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback. Time […]

Get Real with a Redster: Lesley Sillaman

An 18-year veteran of HAVAS Red, Lesley is an executive vice president who leads our agency’s Pittsburgh office and works as a key member of the company’s HAVAS PR Network, helping to coordinate our cross-border work with HAVAS teams around the world. Hometown Latrobe, PA Currently reside in Murrysville, PA  Favorite current hobby I want to say […]

Red Hot Social Headlines: 5.17.24

By Lara Graulich, Content Manager This week, we cover Gen Z’s perceptions of AI influencers (the results may surprise you), TikTok suing the U.S. government over the potential ban of the app, to post or not to post Reels over 90 seconds and TikTok’s crackdown on AI deepfakes. Gen Z Mostly Doesn’t Care If Influencers Are […]

Red Hot Social Headlines: 5.3.24

by Colten Gill, Account Supervisor Welcome to the latest edition of Red Hot Social Headlines. This week, we’re covering the latest about TikTok’s potential U.S. ban, Threads’ reported monthly active users, new European Union probes into Facebook and Instagram, and a surge in Snapchat stock as its improved ad system continues to roll out. ByteDance Prefers […]

The State of the Influencer in 2024: Episode 47 of the Red Sky Fuel for Thought Podcast 

The influencer market is evolving, but there’s no need to worry about falling behind. We’ve got your back.   HAVAS Red released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper, diving into the findings of a client survey that covered 10 markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, […]

HAVAS Red Launches The State of the Influencer in 2024 White paper

HAVAS Red (formerly Red HAVAS), the global merged media micronetwork today released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper.  To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These […]

Red Hot Social Headlines: 4.25.24

by Gabby Forward, Content Manager Welcome back to another edition of Red Hot Social Headlines. This week we’re talking TikTok’s potential ban, X’s new ad setup, Meta’s AI enhancements and its nationwide program made just for parents. Biden Signs TikTok ‘Ban’ Bill into Law, Starting the Clock for ByteDance to Divest It   On Wednesday, President […]

Red Hot Social Headlines: 04.19.24

by Kate Warrington, Account Supervisor Welcome to this week’s Red Hot Social Headlines. Here we look at X’s new user policy to combat bots, LinkedIn’s testing of a new premium offering, AI influencers on TikTok, and why marketers are looking to move their Meta ad dollars elsewhere.   Elon Musk Says New X Users Have to Pay […]

Havas Red wins at the PRovoke SABRE awards

The Sabre Awards 2024 ceremony took place in London last night, with HAVAS Red being awarded the EMEA Regional Midsize Agency of the Year and HAVAS Red UK securing a win in the Community Relations category for its ‘National Blood Week 2023: Giving Type’ campaign. The campaign addressed one key challenge: How do you inspire […]

Red Hot Social Headlines: 4.12.24

By Lara Graulich, Account Executive, Social & Content Put on those sunnies! Is it the eclipse? No… It’s our RED HOT social headlines, burning bright as ever! Now that we’ve got the obligatory eclipse reference out of the way, let’s get to those new social updates. This week, we cover TikTok’s rumored upcoming photo app, what Meta is doing to address deepfakes in an […]

Red Hot Social Headlines: 4.5.24

by Kendall Paolicelli, Content Manager Welcome back to another week of Red Hot Social Headlines.  This week we cover Reddit’s ad creation updates, Instagram’s latest test, TikTok’s $2.1 million television ad to oppose the app’s ban and YouTube’s new feature that allows creators to share exclusive shorts with paying viewers. Reddit Rolls Out Ad Creation Updates, Including […]

Returning to the Metaverse: Episode 46 of the Red Sky Fuel for Thought Podcast 

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…   Lara Graulich, a […]

HAVAS Red EVP Linda Descano Talks 2024 Predictions on Marketing, Mindfulness & Martinis Podcast

HAVAS Red EVP Linda Descano, CFA®, joined a recent episode of the “Marketing, Mindfulness & Martinis” podcast with Joanne Tombrakos to share some key takeaways from our 2024 Red Sky Predictions report. According to Joanne, not every prediction list is worth a conversation, but when she read the Red Sky Predictions for 2024 she knew this one was! So she reached […]

Social Media Predictions for 2024: Ep. 44 of the Red Sky Fuel for Thought Podcast

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Lara Graulich, merged media account executive at HAVAS Red is joined by Redsters Nancy Anderson, SVP, social and content, and Audrey Arbogast, associate vice president, to discuss our Red Sky Predictions 2024 surrounding social media and influencers.  Together, they time travel, jumping back to analyze HAVAS Red’s 2023 […]

NEW HAVAS TREND INTELLIGENCE REPORT: SUPERHUMAN

Welcome to the “Superhuman” era. It’s a world where consumers have more tools at their fingertips than ever before, and thanks to advances in AI, diagnostics, health products and more, their bodies are becoming ripe for not just optimization, but super optimization. It’s an era not of aging well but aging backwards. Of not maintaining […]

Red Sky Predictions 2024

8 Predictions for Communicators on the Cutting Edge Like it or not, it was chaos that defined 2023. It was even our agency’s Word of the Year. In the wake of a global pandemic, we were walloped again and again by climate disasters, wars, mass shootings, humanitarian crises, economic upheaval, and social and political turmoil. Once […]

2023 Word of the Year

If we could just drop a gif here instead of this letter, it would be Elmo, arms held victorious amid a wall of flames. Instead, allow us to tell you — with words — how we selected our Word of the Year (WOTY).    Now in its fourth year, Havas Red’s annual WOTY exercise is informed by […]

Havas Red Named Amongst PRNEWS 2024 Agency Elite Top 100

This week, PRNEWS included Havas Red on its 2024 Agency Elite Top 100, representing an exclusive group of agencies that represent the best and brightest firms in PR and communications. “The Agency Elite Top 100 is the only editorial roster of its kind, dedicated to the most innovative PR & communications firms in the business,” says […]

Trends in Climate and Sustainability Reporting: Ep. 42 of Red Sky Fuel for Thought Podcast

In this month’s episode of the “Red Sky Fuel for Thought” podcast, Ryan Kisiel, partner and head of Sustain at H/Advisors Maitland, joins host Linda Descano, CFA®, EVP, Havas Red, to discuss trends in climate and sustainability disclosures and reporting, and implications for how brands and businesses communicate internally and externally about these topics in 2024.   2023 has marked […]

U.S. EVP Melanie Klausner Speaks at PRovokeGlobal Summit on the Art of Authentic Influencer Marketing

Originally published on ProvokeMedia.com Authentic Influencer Content Comes with Plenty of Challenges in 2023 In today’s digital era, where every individual boasts a digital footprint, brands and agencies are becoming more sophisticated about weaving influencer marketing into their campaigns. At the PRovokeGlobal Summit, industry leaders delved into their experiences, shedding light on the evolving landscape of […]

Behind the Brand with Linda Goldstein: Ep. 41 of Red Sky Fuel for Thought Podcast

In this month’s episode of the “Red Sky Fuel for Thought” podcast, Linda Goldstein, EVP of customer experience and marketing at CSAA Insurance Group, joins host Linda Descano, CFA®, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 2024.   Goldstein, who […]

Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast 

Now that the dust is settling on the AI maelstrom that’s raged for the past few months, our September episode of “Red Sky Fuel for Thought” looks at what we’ve learned about generative AI in particular: the good, the bad and the uncertain. Host Lara Graulich examines how artificial intelligence, or AI, has become a buzzword that […]

SWITCHING IT UP: WE ARE NOW HAVAS RED

Havas, one of the world’s largest global communications groups that Havas Red is part of, recently unveiled a reimagined architecture and refreshed look to better reflect our group’s integrated model and unique positioning. This is more than a tweak of our logo — our group is rebranding its identity and rethinking its brand architecture to strengthen the […]

Red Havas Global CEO James Wright Named Among PRNEWS’ People of the Year

Red Havas Global CEO James Wright has been named to the class of 2023 PRNEWS People of the Year in the The Agency CEOs category. He is one of four innovative agency leaders who are being honored for driving indelible progress and growth for their firms—and the industry. Fellow honorees include Amy Binder of RF|Binder, Andrew Freeman of af&co. […]

Red Havas Shortlisted for PRWeek Purpose Award for Agency of the Year

Red Havas has been named a finalist for the Agency of the Year in the PRWeek Purpose Awards. Purpose is in our DNA. Our parent company Havas operates with an explicit mission — make a meaningful difference to brands, businesses and people. Red Havas has become the go-to strategic communications agency for clients in 14 markets […]

Red Havas North America Awarded TWO Stevie International Business Awards, Including PR Agency of the Year

Red Havas North America has received two prestigious Stevie International Business Awards (IBAs): Gold for PR Agency of the Year in Canada and the U.S.A. and Bronze for Communications Team of the Year, honoring our Peaks executive visibility practice team. The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide — public and private, […]

Courtney Myers named to Vision Monday’s 2023 Most Influential Women

Collaborative. Confident. Accomplished. Supportive. These are the characteristics that describe this year’s “class” of Vision Monday’s Most Influential Women. They also describe Courtney Myers, a Red Havas SVP who has just been named among its 2023 honorees. Courtney has been with our agency since 1998 — you read that right — growing with us through many promotions […]

BEHIND THE MELTWATER BRAND WITH DINO DELIC: EP. 38 OF RED SKY FUEL FOR THOUGHT PODCAST

The newest episode of “Red Sky Fuel for Thought” is part of our Behind the Brand series, which pulls back the curtain on an iconic brand to focus on the people shaping its communications and marketing strategy. We launched this series in April 2023, with Gráinne O’Brien, senior director of corporate affairs for Kellogg Europe.  This […]

MM+M Names Red Havas Finalist for PR Agency of the Year

This week MM+M unveiled its 2023 MM+M Awards shortlist, on which Red Havas is named a PR Agency of the Year finalist. In fact, the Havas network has an incredible number of shortlisted finalists (10!) for the 2023 MM+M Awards! Now in its 20th year, the medical marketing industry’s premier awards program celebrates the campaigns, organizations […]

Red Havas Shortlisted for Ragan PR Nonprofit Communications Award

Red Havas has been shortlisted for a Ragan PR Daily Nonprofit Communications Award in the Fundraising category for our work on a very special campaign last fall for our client SOS Children’s Village. This honor recognizes our organization’s commitment to effective and impactful communication strategies that have made a significant difference in the nonprofit sector. Winners will be […]

Red Havas Launches SWAY— a Global Practice for Influencer Marketing Excellence

Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging and effective brand conversation through influencers. SWAY by Red Havas works with PR, social and experiential marketing teams within the agency to develop creative social-first marketing campaigns with […]

Red Havas Forms 10 Global Centers of Excellence

This summer, Red Havas Group will begin launching 10 Centers of Excellence around key disciplines and industry sectors where we have well-established credentials and experience.   Says James Wright, Global CEO, “With these Centers of Excellence, we’ve handpicked our best minds from around the world and put them together to discuss trends and distill insights. This […]

Campaign Names Red Havas the PR Agency Global Network of the Year

Originally published on CampaignLive.co.uk Campaign has named Red Havas its PR Agency Global Network of the Year. Over the past three years, the Havas PR network has been transformed into Red Havas; and during that time, it has nearly doubled in size. Headquartered in the US, it now operates in 14 markets around the world, […]

Red Havas Group CEO Delivers Keynote at Mumbrella CommsCon

Originally published on Mumbrella.com The days of brands sitting on the fence over contentious social issues are over, Havas’ global PR boss has declared. James Wright, global chairman of Havas PR Global Collective and CEO of Red Havas, delivered the keynote speech at Mumbrella’s CommsCon this morning, in which he dubbed “the three Ps” now […]

PRWeek: Red Havas Expands Its Executive Branding Practice Globally

Originally published on PRWeek.com NEW YORK: Red Havas has taken Peaks, its executive branding service, global.  Peaks is designed to help C-suite leaders develop a personal brand that’s authentic, compelling and aligned with their corporate identity, according to a Red Havas statement.  The offering will assist senior leaders with social media strategy, identifying the right […]

New Havas Group Prosumer Report: Joyful Frugality

Havas Group’s Prosumer Reports are a series of thought leadership publications — part of a global initiative to share information and insights, including proprietary research, across the Havas network of agencies and client companies. By studying Prosumers, who are defined as the top 15 to 20 percent of consumers who are first to market, forward-thinking, […]

Red Havas Launches Peaks — A Global Practice for Executive Branding and Visibility

Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of Peaks, a multichannel executive branding service designed to help C-suite executives develop a personal brand that’s authentic, compelling and aligned with their corporate identity.   First launched in North America in 2013, Peaks works with senior executives to strategically create […]

Red Havas Named to Campaign’s Global Agency of the Year Shortlist

Red Havas has been shortlisted in the Global Network – PR category in this year’s Campaign Global Agency of the Year Awards!  Campaign reports receiving an incredible amount of entries with an exceptional caliber of projects, as a result, making quite a competitive shortlist. This year’s winners of Campaign Global Agency of the Year will be announced through an online […]

NEW HAVAS WHITE PAPER: GENERATION Z NOT DAZED. NOT CONFUSED.

With busy schedules, full inboxes and perpetual work-life balance challenges, people are faced with too much to see, do and process every day. As a result, in a world with limitless information, communication and choice, it’s becoming increasingly difficult to connect with our audiences in meaningful ways.   At 2.5 billion, Generation Z overtook Millennials in […]

Is The Future of Marketing Earned?: Ep. 35 of Red Sky Fuel for Thought Podcast

In this month’s episode, we focus on the sometimes-elusive form of media known as earned. This was the crux of a recent Adweek article, which argues that earned media is the best tool in the marketing playbook due to its ability to appeal to consumers who are wary of ads. (82% of consumers aged 18-24 use […]

Red Havas and Meltwater Establish Global Partnership

Red Havas, the global merged media agency micronetwork, and Meltwater, the global leader in social and media intelligence, announce a new global partnership. The companies have worked together for many years, and now become preferred partners on a global level, with Red Havas using Meltwater solutions in their work with clients around the world, and […]

2023 Social Predictions: Ep. 34 of Red Sky Fuel for Thought Podcast

The world of social media is constantly changing and keeping us on our toes, from year to year and month to month. That means our expertise in social is only as good as our ability to change with the platforms. To that end, Redsters stay obsessively up to date on what’s happening and how we […]

RED SKY PREDICTIONS 2023: EP. 33 OF RED SKY FUEL FOR THOUGHT PODCAST

As Red Havas’ new Red Sky Predictions report explores, it’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate is its own battlefield. The economy is hurting and the cost of living growing. Many of us are traumatized, outraged and despairing over the state of social, racial, reproductive and […]

RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023

Latest Global Red Sky Predictions report spans climate, content, mental health, the metaverse and more. Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examines and boldly predicts how the field of marketing and communications will evolve in 10 pivotal ways in the coming year.  It’s a wild time to […]

The 2022 Word of the Year

Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros and thought leaders across the industry). Ultimately, it’s identified by an internal team at the agency […]

NEW WHITE PAPER: THE ART OF PLACING A STORY IN THE NEWS-YOU-CAN-CHOOSE MEDIA ENVIRONMENT

People must now filter through an avalanche of news and content every day. So, what does it take for a brand to place a story that breaks through? For our new white paper, we asked this of Redsters, including Ellen Mallernee Barnes, Linda Descano, Jodi Einhorn, Sharon Nieuwenhuis, Lesley Sillaman and Pattie Sullivan, as well as PR consultants Cynthia Challener and Beth Willers, journalist Dominik Lemanski, and Christopher […]

NEW WHITE PAPER: THE ART OF PLACING A STORY IN THE NEWS-YOU-CAN-CHOOSE MEDIA ENVIRONMENT

People must now filter through an avalanche of news and content every day. So, what does it take for a brand to place a story that breaks through?   For our new white paper, we asked this of Redsters, including Ellen Mallernee Barnes, Linda Descano, Jodi Einhorn, Sharon Nieuwenhuis, Lesley Sillaman and Pattie Sullivan, as well as PR consultants Cynthia Challener and Beth Willers, journalist Dominik Lemanski, and Christopher […]

AGENCY OF THE YEAR! RED HAVAS WINS BIG AT PRNEWS PLATINUM AWARDS

Last night PRNEWS named Red Havas its Agency of the Year (large) at its annual Platinum Awards ceremony in New York. This honor salutes an outstanding PR agency that has demonstrated client growth, retention and financial success in the past year. Over 300 marketing and communication professionals gathered at the ceremony, including our own Andrea Pellicciari, Lisa […]

Red Havas Expands Global ESG Comms Offering with Launch of Red Impact

Red Havas, the micronetwork of merged media agencies, today announced the launch of Red Impact, a new offering that brings together its environmental, social and corporate governance (ESG) expertise and capabilities from across the world. The practice is the result of increasing demand for global approaches to purpose-driven strategic communications. “Red Impact will give our clients […]

Red Havas Expands Global ESG Comms Offering with Launch of Red Impact

Red Impact will give Red Havas clients greater access to the micronetwork’s expertise in purpose, sustainability and ESG Red Havas, the micronetwork of merged media agencies, today announced the launch of Red Impact, a new offering that brings together its environmental, social and corporate governance (ESG) expertise and capabilities from across the world. The practice is […]

THE (SIX) BIGGEST WAVES IN EMPLOYEE ENGAGEMENT — AND HOW TO RIDE THEM

DOWNLOAD OUR NEWEST RED SKY THINKING WHITE PAPER What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what’s changing […]

THE (SIX) BIGGEST WAVES IN EMPLOYEE ENGAGEMENT — AND HOW TO RIDE THEM

DOWNLOAD OUR NEWEST RED SKY THINKING WHITE PAPER   What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what’s […]

First-Half of 2022: Red Havas Shares Standout Accomplishments Across Global Markets

Havas Group’s merged media PR micronetwork experiencing significant business expansion, client wins, award recognitions, more Red Havas, the micronetwork of merged media agencies operating in 14 markets around the world, today shared highlights from the first half of 2022. “Over the past three years, we’ve radically transformed the Havas PR network into Red Havas and nearly […]

CONTENT THAT CUTS THROUGH: A MODERN GUIDE TO WRITING COPY

Writing and storytelling are two of the most powerful ways to put ideas into the world. As written communication skills decay around us, both skills have also become competitive advantages.  This observation is the basis for Red Havas’ newest whitepaper, “Content That Cuts Through.” It explores how to write content that modern audiences can’t help but […]

CONTENT THAT CUTS THROUGH: A MODERN GUIDE TO WRITING COPY

Writing and storytelling are two of the most powerful ways to put ideas into the world. As written communication skills decay around us, both skills have also become competitive advantages.  This observation is the basis for Red Havas’ newest whitepaper, “Content That Cuts Through.” It explores how to write content that modern audiences can’t help but […]

RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022

Red Havas, the global micro-network of Merged Media agencies, today published its latest report, ‘A New Lens on Brand Experience’, sharing insights and examining the forces reshaping the Brand Experience landscape. “Shared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience” Covering six key […]

RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022

Red Havas, the global micro-network of Merged Media agencies, today published its latest report, ‘A New Lens on Brand Experience’, sharing insights and examining the forces reshaping the Brand Experience landscape. “Shared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience” Covering six key trends, […]

RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2022

Global Red Sky Predictions report tracks shifts in corporate purpose, employee engagement tactics and the “As Seen on Social” shopping trend Red Havas, the global micro-network of Merged Media agencies, today published its 2022 Red Sky Predictions report, sharing predictions for how the field of communications will evolve in 10 pivotal ways. “At the top of each […]

RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2022

Global Red Sky Predictions report tracks shifts in corporate purpose, employee engagement tactics and the “As Seen on Social” shopping trend Red Havas, the global micro-network of Merged Media agencies, today published its 2022 Red Sky Predictions report, sharing predictions for how the field of communications will evolve in 10 pivotal ways. “At the top of each […]

GLOBAL WOMEN IN PR WELCOMES RED HAVAS AS A PARTNER

This week, Global Women in PR (GWPR) welcomed Red Havas as a Partner to help build the profile of women working in PR and communications. James Wright, Red Havas Global CEO and Global Chairman of the Havas PR Global Collective, has also been named as a member of the Global Advisory Board for GWPR. “Our work to support GWPR […]

RED HAVAS CEO JAMES WRIGHT NAMED TO PR COUNCIL BOARD OF DIRECTORS

James Wright, Global CEO, Red Havas and Global Chairman, Havas PR Global Collective, has been elected to join the PR Council (PRC) Board of Directors. PRC Board Members, who serve three-year terms, represent diverse regions of the country, areas of expertise and agency sizes. Also joining the Board are Julie Colehour, Co-Founder, C+C (Seattle); Andy Pray, Founder, Praytell (New York); Maryellen Royle, Group COO, Communications, Evoke […]

THE 2021 WORD OF THE YEAR

As communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year, we challenged ourselves to identify one word to describe what had turned […]

NEW RED HAVAS WHITE PAPER: “THE FUTURE OF E-COMMERCE”

When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is, […]

NEW RED HAVAS WHITE PAPER: “THE FUTURE OF E-COMMERCE”

When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is, […]

HAVAS GROUP CONTINUES RAPID EXPANSION OF RED HAVAS

Red Havas rolls out to Germany, Spain, China, Italy and France, adding to existing bench of global locations and capabilities. Red Havas, the global micro-network of Merged Media agencies, today announced the addition of Red Havas Spain, Germany, China, Italy and France. This strategic move brings these teams together with Red Havas offices across the […]

NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE

The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally. Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And […]

NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE

The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally. Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And […]

5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS

The pandemic invited us to forget what we thought we knew about employee engagement. Challenged to devise new ways to unite and inspire people working remotely in a time of heightened anxiety, we learned a lot. Five things in particular became crystal clear: More is more: Consistent communication is the employee’s love language. Messaging from the inside out: An investment in internal comms […]

RED HAVAS EXPANDS GLOBAL HEALTH OFFERING WITH LAUNCH OF RED HAVAS HEALTH

Red Havas today announced the launch of Red Havas Health, a global micro-network focused on health, in response to increasing demand from clients globally. The new offering brings together health professionals from Red Havas across the U.S., Australia, Singapore, Vietnam and the Philippines, as well as Havas Health PR in New York, Havas Life Medicom PR based in the U.K and Havas PR in Milan. Additionally, the […]

Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications

Consumers are engaging with brands in whole new ways, contends a Red Havas white paper released today, and it’s time for brands to respond by getting more personal. People today are craving connection, and they expect companies to communicate with them in the ways they prefer and on the issues they care about most.  The […]

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